The best way understand Principle Centered is to understand the opposite, Profit Centered.
Profit centered people are "always" winning, they want you to believe they have the best of everything. And that is so sad about the American economy. They want you to think you are a number one super power, wealthy, better than any other country,,, but you're sitting at home depressed and paranoid as hell.
As you are being exploited with all this security bullshit, a terrorist on every corner, fuel prices, insurance/bank fraud, absorbent medical expenses, crime, racism, police brutality...plagued by one crisis after the next. they're smiling all the way to the bank. And now, you can't depend on a soul and all we're looking for is PROFIT but getting nothing but bad result return. We're so accustomed to achieving bad results, we now call them good. This is nothing more than fooling yourself.
We have turned our backs on Principle Centered People and Business in exchange for profit center people and business.
(((your inner voice.com)))