Is improving the bottom line? LIves or homes which is most important?

Never stop improving. It was a good idea then and still a good idea today.

It's a mindset that we're committed to never stop improving our lives. If our lives improves does that mean our finances will improve? Everything improves but my finances.

Early test of this campaign made people feel inspired, motivated and energized about taking on improvement challenge.

Your home improvement journey, from conception and planning to execution, includes more than your home.

"Never Stop Improving" replaces "Let's Build Something Together", which was about service and knowledge. Know what you need to know to get where you need to go. Don't be short-changed. Never Stop Improving and Let's Build Something great Together.

your inner

America 2012

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